Northwestern University Key Projects

During my first year at Northwestern, I took a Human-Centered Product Design course where we were sponsored by Proctor and Gamble to work on various home goods. I worked with a wonderful group of people; Tracy Do, Palka Dhirawani, Madeline Farace, and Eddy Chen. My team was tasked with a specific space in the baby care space for parents with busy schedules. At the beginning of this project, we focused heavily on design research and in-home visits to better understand the problem space. From our in-home visits, we were able to create journey maps and personas to help lay out our understanding of the problems. We also used the insights and tensions we found while doing in-home visits to create a set of design requirements. From these requirements, we researched current products and adjacent products to come up with several prototype ideas. We took these prototypes and tested them with consumers during two rounds of central site visits with iteration on our prototypes in between them. Finally, with a final design strategy and a final product prototype we went to P&G to present our findings, conclusions, and suggestions for the next steps for their design team.